During some of the most stringent lockdowns due to Covid-19, many young people in Botswana didn’t have access to product information and the advice they needed to make the best use of PPC Cement products.
Sturgeon Digital created an innovative digitally-led conversation platform that anyone could access even with limited internet connectivity and minimal data.
The Solution
We turned to the most dominant low-cost messaging platform in Botswana to connect customers with valuable information via a chatbot: WhatsApp.
The chatbot helped people gain knowledge using our products, and advice on where to best apply them. Video, voice notes, graphics, and conversational copy helped users learn from content on-demand, while quizzes allowed each participant to assess their level of understanding.
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The Conclusion
The PPC customer service chatbot was designed primarily to help customers with information about the brand’s product or service. It also allowed PPC to upsell or qualify leads for sales…
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